Nielsen’s State of Mobile Apps: Shock and Blah

While Nielsen isn’t exactly known for releasing studies that blow minds, the work they’re doing in the mobile space is quickly becoming a favorite read of mine. While the mobile space is an ever-expanding space with more options than ever before, a majority of the players are making their bets on the iPhone market, but with the expansion of HTML5, you might see a move from apps to Web-based applications (remember when you used to have to create Web apps on your first-gen iPhone?). Here are a few head turners (and duhs) from the Nielsen report:

• The Smartphones are Coming. U.S. wireless users continue to gobble up smart phones as 21% of those polled have a smartphone, which is up from 19% the previous quarter and 14% during the study before that.
• iPhone Users are App Collectors. The average number of apps on an iPhone: 37. That’s  a full 15 more apps than the next largest OS; Android with 22.
• Who’s Where? Facebook continues to be the most-popular social networking app, with MySpace still trending high with teens.

For all the info, head over to Nielsen.