The Free Web Application Syndrome
This post was originally entitled "Can Twitter Ever Make Money?" But as we wrote it, we realized the issue is bigger than simply wondering how, when and if companies like Twitter will monetize. The...
View ArticleBack from Federated Media Summit
The Spring Creek Group returned today from the Federated Media Conversational Marketing Summit. We'll try to punch out a few posts commenting on specific news and insights we heard, but the general...
View ArticleWill Social Networks Replace Email?
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View ArticleA Case Study About Social Media and Controversial Uses of the Word “All”
At Spring Creek Group, we love case studies. They are the easiest way to explain to clients (and future clients) why social media is important and such an influential way to start actual online...
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Going Mobile 101
It's not enough to have great print or TV ads these days, hence the reason I have a job and am able to write this blog. It's not even enough to have great print, TV, and social these days. In a time...
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Not-so-live Coverage of Actual Live Coverage of Apple’s WWDC
If you’ve ever actually been near Moscone Center during WWDC’s opening extravaganza, you know what the scene is like – crazy. If you haven’t been, imagine thousands of guys walking around with their...
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Apple + Ads: Must-Skip to Must-Touch
I’ll admit, I read a lot of magazines, but mostly only when I travel. The only magazine that gets sent to my apartment is actually in my roommate’s name and involves a small, furry, woodland creature...
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Nielsen’s State of Mobile Apps: Shock and Blah
While Nielsen isn’t exactly known for releasing studies that blow minds, the work they’re doing in the mobile space is quickly becoming a favorite read of mine. While the mobile space is an...
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